Come with us to an awards ceremony

As a week has passed since we attended the Liverpool City Region’s Tourism Awards at Liverpool Cathedral, it has been great to reflect on the wonderful evening – and the success stories on show from across the region.

While the COVID-19 pandemic has brought about instability and confusion in all sectors across the last two years, there is no sector that has been hit harder than tourism and hospitality. Influential is passionate about supporting and championing businesses in the LCR and was fortunate enough to sponsor the ‘Independent Tourism Business Award’ at the awards ceremony.

The event was a fantastic occasion, taking place at the prestigious Liverpool Cathedral. It was wonderful to have an in-person awards ceremony where the finalists for the award could attend, with Consumer PR Director Jane Woodhead on hand to present the award!

The shortlisted finalists for the ‘Independent Tourism Business Award’ were all very worthy candidates.

Finalists covered a wide range of industries – from historic playhouses to creative cafes – evidencing the wide offering of the region in attracting tourists to the LCR.

Finalists included The Everyman Theatre which aims to improve and promote artistic and cultural education. The historic playhouse aims to create impactful productions which can bring about social change, through dance, theatre, music and more.

Liverpool Food Walking Tours offers tours of the historic Merseyside city with a twist. Whether it is a guided tour of the city of Liverpool you are after, or if you want to explore the cultural and culinary world that the city has to offer, Liverpool Food Walking Tours offers it all in one experience.

As one of the world’s leading Beatles Tour Companies, Fab 4 Taxi Tours provides memorable and authentic tour experiences for their customers, giving them unique insights into four of the city’s most famous sons.

Another business utilising the unquestionable pull of the Beatles to the LCR is Liverpool Beatles Museum. Boasting a collection of 1000 rare and authentic items across five floors on Mathew Street, the museum is the largest Beatles collection in the world.

MerseyMade empowers artists and creatives from the LCR, allowing them to sell their products, while also running as a café. Situated in a Grade II listed building, MerseyMade is the perfect place to relax and unwind, as well as support local talent.

Duke Street Food and Drink Market provides a unique social eating and drinking experience in the historic warehouse on Duke Street. The site offers a space for other local food vendors, offering cuisines from Italy, South America and Mexico as well as a new terrace space, specialist wine and coffee kiosk and multiple bars.

The winner on the evening was Shiverpool. Famed for its ghost tours, the winner of Influential’s sponsored award offers its audience a unique experience to reveal some of the LCR’s historic stories. Shiverpool provides an escape from modern life, all while dynamically exploring Liverpool’s heritage.

The entire category – and evening as a whole – was a terrific opportunity to celebrate LCR’s success stories over the last year. Influential’s sponsorship is just the tip of the iceberg in a city region which has a thriving hospitality and tourism industry.

Get started with our services.

News & Insights

Influential unveils creative brand campaign to end smoking in Cheshire and Merseyside 

In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.  


Author
Influential

The Message – from Influential  

Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.


Author
Influential

Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


Author
Influential

Constructing Success: The Powerful Role of Public Relations in the Construction Sector

Building a positive public image is integral to success in the construction industry. In this article, we explore the significance of PR for construction companies…


Author
Influential

Engage, Inspire, Transform: Harnessing Consumer PR for Charitable Impact 

In the charity sector, connecting with the public is crucial for raising awareness, driving donations, and building a supportive community. Consumer public relations (PR) plays a vital role in…


Author
Influential

Brands who have struck gold this St. Patrick’s Day

While most see St. Patrick’s Day as a chance to dress head to toe in green and reclaim their Irish heritage, brands use it to connect with their audience and even show off their cheeky side. With only a short lifespan, budgets and activations can vary. However, the one thing that does remain the same,…


Author
James Summerscales

Beyond Donations: The Strategic Impact of B2B PR in Charity Work 

B2B public relations is essential for building strategic partnerships between charities and businesses. These partnerships can provide charities with vital resources, including…


Author
Influential

Empowering Change: The Significance of Market Research in the Charity Sector 

In the dynamic and ever-evolving charity sector, understanding the landscape, the audience, and the impact of initiatives is crucial for success. Market research and insights play a vital role in…


Author
Influential

Reaching Hearts and Minds: Digital Marketing’s Significance for Charities 

In today’s interconnected world, digital marketing has become an indispensable tool for charities. With the vast reach and targeted precision of online platforms, digital marketing offers unparalleled opportunities for charities to…


Author
Influential

Making a Difference: The Crucial Role of Branding in the Charity Sector 

In the competitive landscape of the charity sector, branding plays a pivotal role in distinguishing organisations, building trust, and fostering connections with supporters. A strong brand not only communicates a charity’s mission and values but also…


Author
Influential

Trust, Transparency, Transformation: The Power of PR in the Charity Sector 

In the bustling world of charities, standing out and effectively communicating your mission is paramount. This is where public relations (PR) steps in, playing a crucial role in elevating a charity’s profile, engaging with stakeholders, and…


Author
Influential