RESEARCH &
INSIGHTS

Having all the information is one thing, but it’s what you do with it that really matters.

At Influential, we believe that with true insight, you can fully understand your customers and audience: what motivates them, what they value, and what leads them to engage.

From healthcare and not-for-profits to consumer brands, B2Bs, and professional services, we’ve helped clients uncover what really matters.

Using both qualitative and quantitative methods, we use insights to spot opportunities, inform smarter decisions, enhance strategies, track sentiment, and spark real behaviour change.

Our team of experienced researchers, brand strategists, and marketing experts turn insight into actions that take your results to the next level.

NHS CHESHIRE
AND MERSEYSIDE

NHS CHESHIRE
AND MERSEYSIDE

Gathering insight to understand
the impact of digital exclusion
in accessing healthcare

HALTON
BOROUGH COUNCIL

HALTON
BOROUGH COUNCIL

Researching mental health in men to
create a campaign we knew would
resonate with our target audience

LEXTOX
 

LEXTOX
 

Uncovering behavioural insights
to understand the drivers and
perceptions of customers

LANDSEC
U+I MAYFIELD

LANDSEC
U+I MAYFIELD

Gaining strategic insight to
engage local stakeholders
with regeneration plans

CHAMPS PUBLIC
HEALTH COLLABORATIVE

CHAMPS PUBLIC
HEALTH COLLABORATIVE

Using insights to encourage
hand hygiene to minimise illness

MORGAN
SINDALL

MORGAN
SINDALL

Helping start a national conversation on issues surrounding the construction of SEN schools and what constitutes best practice

GREAT PLACES
HOUSING GROUP

GREAT PLACES
HOUSING GROUP

Helping Great Places Housing Group
refine and improve its engagement
strategy

EVERTON
FOOTBALL CLUB

EVERTON
FOOTBALL CLUB

Engaging the region in EFC’s
new stadium plans

NHS SHROPSHIRE
TELFORD AND WREKIN

NHS SHROPSHIRE
TELFORD AND WREKIN

Using insight to direct populations
to the right health service

NHS CHESHIRE
AND MERSEYSIDE

NHS CHESHIRE
AND MERSEYSIDE

Uncovering attitudes to
vaccinations in Ethnic
Minority Communities

NHS SHROPSHIRE
TELFORD AND WREKIN

NHS SHROPSHIRE
TELFORD AND WREKIN

Understanding parent’s awareness
of loneliness in children

HALTON
BOROUGH COUNCIL

HALTON
BOROUGH COUNCIL

Researching the public's attitudes
and barriers to breastfeeding

NHS
MILTON KEYNES

NHS
MILTON KEYNES

Elective Surgery/Diagnostic Hubs

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