The Human Side of Manufacturing: Leveraging Consumer PR for Growth
Consumer public relations is instrumental in building brand trust and credibility for manufacturing companies by communicating transparently, authentically, and effectively with…
The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.
Forging Trust: B2B Public Relations in Manufacturing
B2B public relations plays a pivotal role in building trust and credibility for manufacturing companies within the industry and among key stakeholders. By crafting compelling narratives, thought leadership content, and…
Safer and more inclusive placemaking
Every individual has their own hopes, aspirations and expectations about placemaking and so there can never be a “one-sized fits-all” approach to…
Market Intelligence: A Cornerstone of Manufacturing Success
In the digital age, where online presence and engagement are paramount, digital marketing has emerged as a critical tool for manufacturing companies to reach and engage with their target audience effectively. Here, we explore the importance of…
Influential heads-up paws-itively festive Christmas campaign
Influential has supported Carla Lane Animals in Need with pro-bono PR and creative efforts to launch their “Bright Eyes” campaign. To celebrate their 10-year anniversary, the agency undertook 10 ‘pay it forward’ pledges to…
When development became a dirty word
Meaningful engagement with the people who live, work, or use the buildings and places we create or regenerate is quite possibly reaching a tipping point. In my own (highly unscientific) observations, I counted double the amount of panel sessions and workshops devoted to this subject at UKREiiF 2024, compared with the previous year.
Award-winning ‘Simple Things’ health campaign returns for a third year
Influential has launched the latest creative for its award-winning ‘Simple Things’ health campaign, with this year’s theme focusing on how little ones can help keep us all well this winter.
Watch out for these Top 5 Digital Marketing trends in 2025
At Influential, we keep our clients at the forefront of the ever-changing digital world to ensure they stay ahead of their competitors rather than just keeping up.
Digital Marketing Strategies for Manufacturing Success: Enhancing Brand Visibility and Driving Growth
Digital marketing enables manufacturing companies to expand their reach and visibility beyond traditional channels, reaching potential customers where they spend a significant amount of their time – online. Through search engine optimisation (SEO), pay-per-click (PPC) advertising, and…
