Building back bolder

Influential helped conceive and partnered with TheBusinessDesk.com to deliver a major new real estate and economic development conference, Invest North.

It saw over 60 leading policymakers, creative thinkers and entrepreneurs set out progressive ideas about how the region can recover from the pandemic and build towards a better future.

The event took place twelve months on from the first national lockdown and was opened by the Rt Hon Grant Shapps, the Secretary of State for Transport, and Minister for the Northern Powerhouse.

There were 20 sessions, featuring global brands and businesses as diverse as Manchester United; EY; Culture Liverpool; U+I Plc; Eden Project North; Urban Splash; Transport for The North; The Hut Group; Palatine Private Equity; Welcome To Yorkshire; Turner Townsend; Manchester Airports Group; Nexus Leeds; AMP Capital;  Manchester Central; Liverpool ONE; Leeds 2023;  Squire Patton Boggs; the Department for International Trade; The N8 Research Partnership; Manchester Metropolitan University; Leeds Beckett University; Professional Liverpool; Scarborough Group; British Volt; Mott McDonald; Honey Badger; and Cumbria LEP.

Influential director Chris Hulme chaired a session focused on the innovation led-economy. It featured an interview with Lord Jim O’Neill, the globally renowned economist, discussing the UK government’s flagship ‘levelling-up’ agenda. In the same session our client Impact Data Metrics launched findings from a major research report about innovation-led growth and chaired a panel session featuring Tim Newns, chief executive of MIDAS, Greater Manchester’s inward investment agency, and Tom Davies, CEO of Robiquity.

Invest North welcome from Grant Shapps, Secretary of State for Transport and Minister for the Northern Powerhouse

Innovation in the Northern Powerhouse

Northern Changemakers – How Diversity Is Creating Growth

Selling the North To The World

Learn more about what we offer.

News & Insights

Influential Unveils Anti-Smoking Brand Campaign

In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.  


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The Message – from Influential  

Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.


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Influential

Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


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Influential

Rethinking British Manufacturing: Innovation, Resilience, and a New Industrial Future 

UK manufacturing has a rich history and a new chapter ahead, with innovation, resilience, and sustainability leading the way. With the ink still drying on a fresh UK industrial strategy, this is the perfect time to explore the themes shaping the future of the sector.  


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Influential

The Essential Role of Consumer Public Relations in the Regeneration Sector

In the world of urban renewal and revitalisation, where communities are transformed and cities are reborn, consumer public relations emerges as a vital component for driving engagement, fostering community involvement, and ensuring the success of regeneration projects. Here, we delve into the importance of consumer public relations for the regeneration sector and how it cultivates trust, builds relationships, and mobilises support among residents, businesses, and stakeholders to create vibrant, sustainable, and inclusive urban environments.


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Influential

More than a move

Opening a new hospital isn’t just about cutting a ribbon, it’s about transforming healthcare for an entire community. That was especially true for the Midland Metropolitan University Hospital (MMUH): a cutting-edge emergency healthcare facility that brings together two historic A&E departments into one state-of-art hospital – set to serve over 750,000 people across Sandwell and West Birmingham. 


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Influential

Market Intelligence for Urban Regeneration: Driving Sustainable Growth

In the realm of urban renewal and revitalisation, where communities are transformed and cities are reborn, B2B (business-to-business) public relations emerges as a crucial element for driving collaboration, fostering partnerships, and maximising impact in regeneration projects. Here, we explore the importance of B2B public relations for the regeneration sector and how it facilitates knowledge exchange, resource sharing, and collective action among stakeholders to create vibrant, sustainable, and inclusive urban environments.


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Influential

Why Personal Branding Matters More Than Ever 

As a creative agency, it’s no surprise that we recommend empowering your team to develop their own personal brand to…


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Influential

How to define and communicate your brand’s purpose for multiple channels

A brand’s purpose goes far beyond the end product you sell. It’s about getting to the heart of why you do what you do. That means asking yourself the hard questions: 


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Influential

The Critical Role of Market Research and Insights in the Regeneration Sector

In the dynamic world of urban renewal and revitalisation, where communities are transformed and cities are reborn, market research and insights emerge as essential tools for informing decision-making, driving innovation, and maximising impact in regeneration projects. Here, we explore the importance of market research and insights for the regeneration sector and how they contribute to creating vibrant, sustainable, and inclusive urban environments that enrich the lives of residents and visitors alike.


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Influential

Building Buzz: Harnessing Digital Marketing for Urban Regeneration 

In the ever-evolving landscape of urban regeneration and revitalisation, where communities are transformed and cities are reborn, digital marketing emerges as a potent force for driving awareness, engagement, and participation in regeneration projects.


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Influential

Reshaping Futures: Exploring the Significance of Branding in the Regeneration Sector 

In the dynamic landscape of urban renewal and revitalisation, where communities are transformed and cities are reborn, branding emerges as a powerful tool for shaping identities, fostering connections, and driving success in regeneration projects.


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Influential