Building back bolder

Influential helped conceive and partnered with TheBusinessDesk.com to deliver a major new real estate and economic development conference, Invest North.

It saw over 60 leading policymakers, creative thinkers and entrepreneurs set out progressive ideas about how the region can recover from the pandemic and build towards a better future.

The event took place twelve months on from the first national lockdown and was opened by the Rt Hon Grant Shapps, the Secretary of State for Transport, and Minister for the Northern Powerhouse.

There were 20 sessions, featuring global brands and businesses as diverse as Manchester United; EY; Culture Liverpool; U+I Plc; Eden Project North; Urban Splash; Transport for The North; The Hut Group; Palatine Private Equity; Welcome To Yorkshire; Turner Townsend; Manchester Airports Group; Nexus Leeds; AMP Capital;  Manchester Central; Liverpool ONE; Leeds 2023;  Squire Patton Boggs; the Department for International Trade; The N8 Research Partnership; Manchester Metropolitan University; Leeds Beckett University; Professional Liverpool; Scarborough Group; British Volt; Mott McDonald; Honey Badger; and Cumbria LEP.

Influential director Chris Hulme chaired a session focused on the innovation led-economy. It featured an interview with Lord Jim O’Neill, the globally renowned economist, discussing the UK government’s flagship ‘levelling-up’ agenda. In the same session our client Impact Data Metrics launched findings from a major research report about innovation-led growth and chaired a panel session featuring Tim Newns, chief executive of MIDAS, Greater Manchester’s inward investment agency, and Tom Davies, CEO of Robiquity.

Invest North welcome from Grant Shapps, Secretary of State for Transport and Minister for the Northern Powerhouse

Innovation in the Northern Powerhouse

Northern Changemakers – How Diversity Is Creating Growth

Selling the North To The World

Learn more about what we offer.

News & Insights

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The Message – from Influential  

Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.


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Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


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From Lab to Living Room: The Impact of Consumer PR in Tech and Science

We delve into the importance of consumer public relations for the science and technology sector and how it enables organisations to bridge the gap between complex technologies and the general public, driving awareness, understanding, and trust.


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Influential

The Crucial Role of B2B Public Relations in the Science and Technology Sector

Where innovation drives progress and collaboration fuels breakthroughs, B2B public relations (PR) emerges as a vital component for building trust, fostering relationships, and driving growth. Here, we delve into the importance of B2B public relations for the science and technology sector and how it enables organisations to communicate their value, establish thought leadership, and drive success in a competitive and dynamic industry landscape.


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The Significance of Market Research and Insights in the Science and Technology Sector

Innovation drives progress and discovery shapes the future, market research and insights play a pivotal role in guiding strategic decision-making, identifying opportunities, and staying ahead of the curve. Here, we explore the importance of market research and insights for the science and technology sector and how they enable organisations to navigate complexities, anticipate trends, and drive success in a rapidly changing environment.


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Digital Marketing Strategies for Science and Technology Companies

Where innovation drives progress and discovery shapes the future, digital marketing emerges as a powerful tool for reaching audiences, driving engagement, and fostering growth. Here, we delve into the importance of digital marketing for the science and technology sector and how it enables organisations to leverage digital platforms, harness data-driven insights, and connect with stakeholders in a meaningful and impactful way.


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Standing Out in Science and Technology: The Impact of Branding

Branding is a critical element for building trust, driving recognition, and fostering differentiation in a competitive market. Here, we delve into the importance of branding for the science and technology sector and how it contributes to shaping perceptions, attracting talent, and driving success in an increasingly dynamic and transformative industry.


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Communicating Innovation: The Role of PR in Science and Technology

Public relations (PR) is a vital component for communicating complex ideas, building trust, and driving engagement with stakeholders. Here, we delve into the importance of public relations for the science and technology sector and how it fosters collaboration, promotes thought leadership, and drives success in an increasingly dynamic and competitive landscape.


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Manufacturing the Conversation

In today’s manufacturing landscape, technical capability alone is no longer enough to secure competitive advantage. As the sector undergoes rapid transformation through Industry 4.0 technologies, heightened sustainability demands, and increasingly complex regulations, manufacturers must establish themselves as thought leaders with a voice in the conversation.


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Visibility Matters: B2B PR’s Contribution to Legal Market Presence

Consumer public relations (PR) plays a vital role in shaping perceptions, building trust, and fostering meaningful connections between legal firms and individual clients within the legal services sector. In an industry traditionally focused on B2B relationships, consumer PR brings attention to the importance of engaging with individual consumers and addressing their unique needs and concerns. Here, we explore the significance of consumer public relations for legal firms and how it contributes to client acquisition, reputation management, and industry leadership.


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The Importance of B2B Public Relations for the Legal Services Sector

Building strong relationships with other businesses and industry stakeholders is essential for success. B2B public relations (PR) plays a crucial role in fostering trust, credibility, and thought leadership within the legal services sector. Here, we explore the importance of B2B public relations for legal firms and how it contributes to business growth, client acquisition, and industry influence.


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