Influential, the Manchester-based integrated communications and creative marketing agency, has launched its Talking Brand podcast series, opening up conversation with a host of seasoned marketing experts.
The stellar lineup of guests will span across different industries, with the discussion primarily focusing on the importance of branding and its impact on every facet of a business.
The first three guests have been confirmed as David Meikle, leading thinker and innovator in marketing and author of ‘How to buy a Gorilla’, Edna Boampong, multi award-winning Director of Communications and Marketing for the NHS, and Jennifer Stapper, Global Team Lead for Communications at the United Nations Volunteers.
The series will be headed up by Influential’s own James Summerscales, Brand and Digital Strategy Director, and Viv Griffiths, Creative Director, who between them share a wealth of creative experience including work for global brands such as the NHS, United Nations, BNP Paribas, Sony and many more.
The interviews will be released as bite-sized, easily digestible content across Influential’s social media channels and the full interviews will be released on Spotify as a podcast. The series will be supplemented with content from James and Viv themselves, dissecting all things branding including what constitutes great marketing and how to price creative services.
James Summerscales, Brand and Digital Strategy Director at Influential, said: “We are so excited to launch this series, discussing the importance of branding and best practice in marketing.
“The guests we have lined up all possess in-depth expertise, honed through years of industry experience, and have so many valuable insights.
We are privileged to interview such specialists in their field and are so excited to delve into not only branding, but to explore other topics such as diversity and inclusion within the industry.”
Viv Griffiths, Creative Director at Influential, said: “Here at Influential, we operate across a diverse range of sectors such as consumer, hospitality, technology, life sciences, property and more. Through interacting with such a varied client base, we understand the importance of good branding, no matter the sector.
“The purpose of this series is to share expertise from those who live and breathe branding, aimed at others working in the profession. It’s been a delight to put together and we cannot wait to share it with the marketing communications community.”
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