How we create true behaviour change
Delivering campaigns shaped by insight
Our work in behaviour change is rooted in insight, enabling us to develop hard-hitting campaigns that resonate with audiences and deliver game-changing results.
From powerful PR moments and purpose-led brands to stand-out creative concepts and digital-first content, we help our clients empower change and shift behaviours.
 | UNLOCKING BEHAVIOUR CHANGE: THE POWER OF INSIGHT AND MOTIVATION By Edna Boampong, Programme Director for Diverse and Inclusive Communications for NHS Confederation |
Behaviour change in action
Our challenge
We teamed up with the Cheshire and Merseyside Public Health Collaborative to reduce the spread of winter illness. We knew advice alone wouldn’t stick, so we needed a strategy to make people rethink their handwashing habits.
The insight
Our research revealed that, despite knowing the benefits, people lacked motivation to maintain hygiene once Covid fears subsided.
Our solution
To spark motivation, we set out to show the invisible germs we encounter daily and how easily bacteria spreads.
Swabbing high-touch surfaces, we uncovered harmful microbes, including traces of E. coli. We used these shocking findings to launch a high-impact PR and digital campaign.
The results
We staged roadshows at nine high-footfall locations, secured strong national TV and media coverage and ran digital campaigns across TikTok, Meta, Display, and YouTube, which generated 4.9 million impressions.
84% of people who saw our campaign increased their handwashing or surface sanitising.
Our high-impact digital and headline-grabbing PR campaign achieved…
42 pieces of coverage
752m audience
4.9m impressions
1.5m reach
12,000+ engagements
Our Team
Karen Swan
Marketing Director
Laura Harris
PR Director
Steph Cureton
Account Director
Duncan Swan
Head of Insights
Charlotte Spencer
Senior Creative Account Manager
