What to do when the drugs don’t work? Health messaging and the world’s silent pandemic
Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics
Social Media Mistakes: 5 things you could be doing wrong and how to correct them
There is no getting around it, social media has massive pulling power when it comes to our purchase decision making. With 4.88 million and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses continue to turn their hand to the likes of Instagram, Facebook and TikTok to try and draw in new customers and boost sales.
What is buzz marketing? Strategies and examples
Buzz marketing uses the power of word of mouth to generate interest in a business or product launch. Of course, your product or service must be buzz-worthy to begin with if you’re going to get buzz marketing right.
The difference between branding strategy and marketing strategy
As a business, whether you’re just starting out, you’re looking to rebrand or change your business, or you just want to grow and sustain engagement, there are two parts of your business you need to get right: the branding strategy and the marketing strategy.
Building a content marketing strategy to help grow your business
In a world where everyone is competing for attention, creating a strong content marketing strategy will help you stand out from the crowd, feed the hungry minds of your audience and help to grow your business.
Why you should use micro influencers in your marketing strategy
With top influencers capable of earning upwards of $25,000 for a social media post, it can leave smaller businesses out the running when it comes to influencer marketing. But partnering with an influencer doesn’t need to be expensive.
6 examples of crisis communication and what you can learn
Unfortunately, crisis situations are very unpredictable. So it’s important for organisations to have a crisis communications strategy in place to help deal with issues in the best – and swiftest – way possible.
5 Guerrilla marketing examples to inspire your brand
Guerrilla marketing is a PR tactic that plays on the element of surprise. In the warfare context, guerrilla connotes ambush, sabotage, raids, but how does that, quite aggressive term, translate into marketing?
How one brand’s purpose can play many different roles
Do you know how to work your brand’s purpose harder so it plays many different roles?
How to turn insights into effective behaviour change in 3 steps
Here are our secrets to truly unlocking a real shift in public behaviour.
