NOMA
A forward-thinking, mixed-use city centre neighbourhood
- Public relations
- Thought leadership
- Media events
Brief
The developer MEPC has created NOMA as a forward-thinking, evolving, mixed-use city centre neighbourhood in Manchester. Our brief blends achieving positive engagement from all stakeholders along with PR activity that drives occupier interest in the commercial buildings at NOMA.
Challenge
Our work needed to align NOMA with Manchester’s strategic objectives around low-carbon development and make it part of the city’s future-facing narrative as one of the best cities in the UK to live, work and visit. Our PR campaign also needed to speaking authentically about how NOMA can help Manchester attract innovative businesses to the city.
In a highly competitive real estate market in Manchester and beyond, there was a need to turn up the volume for NOMA. We were tasked with rejuvenating interest and excitement about the site, portraying it as ‘Manchester’s growing neighbourhood’ as well as enhancing the profile Dan Hyde as development director for MEPC.
We also worked to closely align NOMA with Greater Manchester’s own objectives, ensuring the development is front of mind when city leaders promote the region at the annual international real estate and investment event, MIPIM.
With deep roots and connections in Manchester and an abundance of creative flair and story-telling in its DNA, Influential has created a consistent stream of engaging updates, media events and briefings, speaker opportunities and thought leadership opportunities to support MEPC in building its profile in the city, while driving engagement with key stakeholders and new occupiers for NOMA.
Influential has also co-created engaging and thought-provoking panel events for NOMA on the Manchester stand at MIPIM for three years running.
Using a variety of PR tactics since our agency’s appointment, Influential has positioned NOMA as a thriving, sustainable, vibrant, connected historic and dynamic pillar of Manchester, with its unique blend of heritage buildings and new net zero operational carbon commercial space.
The
Solution
137
pieces of coverage
5.29M
estimated audience reach
