Engaging local stakeholders with regeneration plans
Landsec U+I Mayfield
- Depth interviews
- Focus groups
- Quantitative research
- Stakeholder engagement
Brief
To engage with local residents, community groups and wider stakeholders in the development of a 24-acre brownfield site next to Manchester Piccadilly
Mayfield is a distinctive new urban quarter, delivering 1,500 homes, 1.6m sq. ft. of office, retail, and leisure facilities, and Manchester’s first new city park in 100 years
Our brief was to engage local stakeholders on proposals for specific developments at Mayfield
Challenge
Largely derelict and unloved for 30 years, our brief at Mayfield was threefold:
- To engage the local community, business, political and civic stakeholders in the development of the Mayfield Strategic Regeneration Framework
- To consult and demonstrate support for the proposals ahead of planning
- To reintroduce this forgotten part of Manchester city centre to its public
We held early-stage focus groups to understand stakeholder’s perspectives on the importance of new greenspace as the centerpiece of Mayfield’s transformation. We used this insight to create and hold a park co-creation event, involving community groups, landscape architects and students sharing their ideas on the role of Mayfield Park in the wider masterplan. A separate co-design campaign saw us enlist local school children to help design the park’s new play areas.
Two separate large-scale public consultations also ran ahead of successful planning applications for outline masterplan consent and detailed consent for the first phase of development. The outputs from all exercises were fed back into the design team ahead of the submission of the final successful planning application.
