Camelot

Compelling, creative PR

  • Consumer PR
  • Communications Strategy
  • Media Relations

Brief

Operated by Camelot, The National Lottery is one of the UK’s leading consumer brands.

Challenge

If you live in the North of England, and your Lottery numbers come up, we’ll be the people who will manage your story.

As we work closely with Camelot’s national PR team in London to arrange and host press conferences for winners and we use creative storytelling to drive ticket sales.

We counsel winners during that initial period of frenzied media activity and make sure they’re well looked after.

We also protect their privacy and stay in contact with them when the excitement has blown over. We arrange and host voluntary charity days where winners are introduced to other winners and at the same time they give back to their local communities.

Solution

The
Solution

Results

We achieve strong media coverage in regional and national press through winner announcements and National Lottery charitable activities.  We host regular winner events and voluntary days for winners who want to give something back to good causes. Influential also develops creative tactics to publicise missing tickets and to encourage unclaimed ticket holders to come forward.

 

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