We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, integrated marketing communications agency.
We are a purpose-driven creative agency who partners with brands that are looking to make a positive impact.
Our approach is rooted in insights, allowing us to craft authentic and powerful stories that resonate and drive real change.
Passionate about delivering results across all online and offline channels, we combine expertise and creativity to inspire and create lasting impressions.
We specialise in:
- Brand strategy: Developing purpose-driven strategies that define and elevate your brand.
- Research & insights: Uncovering actionable data and golden consumer nuggets to inform and refine your campaigns.
- Strategic communications & PR: Building trust and influence through compelling storytelling,
- Creative campaigns: Crafting and delivering innovative ideas that break through the noise and engage.
- Digital marketing: Driving measurable growth across online platforms.
- Content creation: Producing high-quality, valuable and compelling content that informs, engages and delights – whatever the format.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose:
To help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential Unveils Anti-Smoking Brand Campaign
In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.
The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
The Significance of Market Research and Insights in the Science and Technology Sector
Innovation drives progress and discovery shapes the future, market research and insights play a pivotal role in guiding strategic decision-making, identifying opportunities, and staying ahead of the curve. Here, we explore the importance of market research and insights for the science and technology sector and how they enable organisations to navigate complexities, anticipate trends, and drive success in a rapidly changing environment.
Digital Marketing Strategies for Science and Technology Companies
Where innovation drives progress and discovery shapes the future, digital marketing emerges as a powerful tool for reaching audiences, driving engagement, and fostering growth. Here, we delve into the importance of digital marketing for the science and technology sector and how it enables organisations to leverage digital platforms, harness data-driven insights, and connect with stakeholders in a meaningful and impactful way.
Standing Out in Science and Technology: The Impact of Branding
Branding is a critical element for building trust, driving recognition, and fostering differentiation in a competitive market. Here, we delve into the importance of branding for the science and technology sector and how it contributes to shaping perceptions, attracting talent, and driving success in an increasingly dynamic and transformative industry.
Communicating Innovation: The Role of PR in Science and Technology
Public relations (PR) is a vital component for communicating complex ideas, building trust, and driving engagement with stakeholders. Here, we delve into the importance of public relations for the science and technology sector and how it fosters collaboration, promotes thought leadership, and drives success in an increasingly dynamic and competitive landscape.
Manufacturing the Conversation
In today’s manufacturing landscape, technical capability alone is no longer enough to secure competitive advantage. As the sector undergoes rapid transformation through Industry 4.0 technologies, heightened sustainability demands, and increasingly complex regulations, manufacturers must establish themselves as thought leaders with a voice in the conversation.
Visibility Matters: B2B PR’s Contribution to Legal Market Presence
Consumer public relations (PR) plays a vital role in shaping perceptions, building trust, and fostering meaningful connections between legal firms and individual clients within the legal services sector. In an industry traditionally focused on B2B relationships, consumer PR brings attention to the importance of engaging with individual consumers and addressing their unique needs and concerns. Here, we explore the significance of consumer public relations for legal firms and how it contributes to client acquisition, reputation management, and industry leadership.
The Importance of B2B Public Relations for the Legal Services Sector
Building strong relationships with other businesses and industry stakeholders is essential for success. B2B public relations (PR) plays a crucial role in fostering trust, credibility, and thought leadership within the legal services sector. Here, we explore the importance of B2B public relations for legal firms and how it contributes to business growth, client acquisition, and industry influence.
Client-Centric Strategies: Insights Driving Legal Services
Staying ahead of the curve requires a deep understanding of client needs, market trends, and industry dynamics. Market research and insights play a pivotal role in providing legal firms with the data and understanding needed to make informed decisions, develop effective strategies, and drive business growth.
Beyond the Traditional: Harnessing Digital Marketing in Legal Services
The legal services sector is experiencing a significant shift towards online engagement and digital communication. Digital marketing has emerged as a powerful tool for legal firms to reach, engage, and retain clients, as well as to establish thought leadership and build brand awareness.