We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, full-service marketing communications agency.
Driven by a desire to bring purpose to brands, we take an insight-led approach to tell true and powerful stories that make a difference.
Passionate about the work we do, we bring together the best blend of ability and experience to deliver inspiration and impact.
Our specialisms lie in brand strategy, research & insights, strategic communications and public relations, creative campaigns, digital marketing and content creation.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
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Our purpose
Our purpose is to help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential launches charity campaign to ‘block the sun, not the fun’ this summer
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
Influential launches campaign to unmask reality of childhood loneliness
Launching to mark Loneliness Awareness Week (10-16 June), ‘Open up’, which was commissioned by NHS Shropshire, Telford and Wrekin, aims to highlight the rise of loneliness in young people and the signs that can be hard to spot.
How one brand’s purpose can play many different roles
Do you know how to work your brand’s purpose harder so it plays many different roles?
How to turn insights into effective behaviour change in 3 steps
Here are our secrets to truly unlocking a real shift in public behaviour.
Is Threads already unravelling, or should your company join Meta’s latest social media platform?
Still undecided about joining Threads? Read our latest pros and cons
Addressing UK real estate’s colonial past
International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
Strategic Branding: A Blueprint for Manufacturing Growth
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
Crafting Inspiring Narratives: The Role of Public Relations in the Manufacturing Sector
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
We Are Hiring – PR & Marketing Intern (paid)
We are looking for an enthusiastic, proactive and hard-working individual with a can-do attitude and an eagerness to learn a range of skills across Marketing & PR. Attention to detail and tenacity are key for this role, together with a passion for securing the best possible results for our clients.
We Are Hiring – Digital Marketing Manager
We are an award-winning, full-service marketing communications agency using insights to help brands make a positive difference. We have a wide variety of clients across Construction, Leisure & Hospitality, NHS, Not-For-Profit, Private Equity and beyond. This role will be based at our Northern Quarter office in Manchester.
What to do when the drugs don’t work? Health messaging and the world’s silent pandemic
Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics
Social Media Mistakes: 5 things you could be doing wrong and how to correct them
There is no getting around it, social media has massive pulling power when it comes to our purchase decision making. With 4.88 million and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses continue to turn their hand to the likes of Instagram, Facebook and TikTok to try and draw in new customers and boost sales.
What is buzz marketing? Strategies and examples
Buzz marketing uses the power of word of mouth to generate interest in a business or product launch. Of course, your product or service must be buzz-worthy to begin with if you’re going to get buzz marketing right.