We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, integrated marketing communications agency.
We are a purpose-driven creative agency who partners with brands that are looking to make a positive impact.
Our approach is rooted in insights, allowing us to craft authentic and powerful stories that resonate and drive real change.
Passionate about delivering results across all online and offline channels, we combine expertise and creativity to inspire and create lasting impressions.
We specialise in:
- Brand strategy: Developing purpose-driven strategies that define and elevate your brand.
- Research & insights: Uncovering actionable data and golden consumer nuggets to inform and refine your campaigns.
- Strategic communications & PR: Building trust and influence through compelling storytelling,
- Creative campaigns: Crafting and delivering innovative ideas that break through the noise and engage.
- Digital marketing: Driving measurable growth across online platforms.
- Content creation: Producing high-quality, valuable and compelling content that informs, engages and delights – whatever the format.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Just gone live
View our latest work
Our purpose:
To help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential launches charity campaign to ‘block the sun, not the fun’ this summer
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
Influential launches campaign to unmask reality of childhood loneliness
Launching to mark Loneliness Awareness Week (10-16 June), ‘Open up’, which was commissioned by NHS Shropshire, Telford and Wrekin, aims to highlight the rise of loneliness in young people and the signs that can be hard to spot.
How one brand’s purpose can play many different roles
Do you know how to work your brand’s purpose harder so it plays many different roles?
How to turn insights into effective behaviour change in 3 steps
Here are our secrets to truly unlocking a real shift in public behaviour.
Is Threads already unravelling, or should your company join Meta’s latest social media platform?
Still undecided about joining Threads? Read our latest pros and cons
Addressing UK real estate’s colonial past
International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
When development became a dirty word
In the digital age, where online presence and engagement are paramount, digital marketing has emerged as a critical tool for manufacturing companies to reach and engage with their target audience effectively. Here, we explore the importance of digital marketing for the manufacturing sector…
Award-winning ‘Simple Things’ health campaign returns for a third year
In the digital age, where online presence and engagement are paramount, digital marketing has emerged as a critical tool for manufacturing companies to reach and engage with their target audience effectively. Here, we explore the importance of digital marketing for the manufacturing sector…
Watch out for these Top 5 Digital Marketing trends in 2025
In the digital age, where online presence and engagement are paramount, digital marketing has emerged as a critical tool for manufacturing companies to reach and engage with their target audience effectively. Here, we explore the importance of digital marketing for the manufacturing sector…
Digital Marketing Strategies for Manufacturing Success: Enhancing Brand Visibility and Driving Growth
In the digital age, where online presence and engagement are paramount, digital marketing has emerged as a critical tool for manufacturing companies to reach and engage with their target audience effectively. Here, we explore the importance of digital marketing for the manufacturing sector…
Strategic Branding: A Blueprint for Manufacturing Growth
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
Crafting Inspiring Narratives: The Role of Public Relations in the Manufacturing Sector
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.
We Are Hiring – PR & Marketing Intern (paid)
We are looking for an enthusiastic, proactive and hard-working individual with a can-do attitude and an eagerness to learn a range of skills across Marketing & PR. Attention to detail and tenacity are key for this role, together with a passion for securing the best possible results for our clients.