We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, integrated marketing communications agency.
We are a purpose-driven creative agency who partners with brands that are looking to make a positive impact.
Our approach is rooted in insights, allowing us to craft authentic and powerful stories that resonate and drive real change.
Passionate about delivering results across all online and offline channels, we combine expertise and creativity to inspire and create lasting impressions.
We specialise in:
- Brand strategy: Developing purpose-driven strategies that define and elevate your brand.
- Research & insights: Uncovering actionable data and golden consumer nuggets to inform and refine your campaigns.
- Strategic communications & PR: Building trust and influence through compelling storytelling,
- Creative campaigns: Crafting and delivering innovative ideas that break through the noise and engage.
- Digital marketing: Driving measurable growth across online platforms.
- Content creation: Producing high-quality, valuable and compelling content that informs, engages and delights – whatever the format.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose:
To help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential unveils creative brand campaign to end smoking in Cheshire and Merseyside
In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.
The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
Building Identity: The Crucial Significance of Branding in the Construction Sector
Construction is a highly competitive industry with numerous players vying for attention. An effective brand strategy allows construction companies to distinguish themselves from competitors…
Constructing Success: The Powerful Role of Public Relations in the Construction Sector
Building a positive public image is integral to success in the construction industry. In this article, we explore the significance of PR for construction companies…
Unlocking Behaviour Change: The Power of Insight and Motivation
In my years of leading healthcare communications, one truth has remained constant: if you want to change behaviour, you must first understand it. Too often, campaigns launch with a predetermined idea of…
Engage, Inspire, Transform: Harnessing Consumer PR for Charitable Impact
In the charity sector, connecting with the public is crucial for raising awareness, driving donations, and building a supportive community. Consumer public relations (PR) plays a vital role in…
Brands who have struck gold this St. Patrick’s Day
While most see St. Patrick’s Day as a chance to dress head to toe in green and reclaim their Irish heritage, brands use it to connect with their audience and even show off their cheeky side. With only a short lifespan, budgets and activations can vary. However, the one thing that does remain the same,…
Beyond Donations: The Strategic Impact of B2B PR in Charity Work
B2B public relations is essential for building strategic partnerships between charities and businesses. These partnerships can provide charities with vital resources, including…
Empowering Change: The Significance of Market Research in the Charity Sector
In the dynamic and ever-evolving charity sector, understanding the landscape, the audience, and the impact of initiatives is crucial for success. Market research and insights play a vital role in…
Reaching Hearts and Minds: Digital Marketing’s Significance for Charities
In today’s interconnected world, digital marketing has become an indispensable tool for charities. With the vast reach and targeted precision of online platforms, digital marketing offers unparalleled opportunities for charities to…