We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, integrated marketing communications agency.
We are a purpose-driven creative agency who partners with brands that are looking to make a positive impact.
Our approach is rooted in insights, allowing us to craft authentic and powerful stories that resonate and drive real change.
Passionate about delivering results across all online and offline channels, we combine expertise and creativity to inspire and create lasting impressions.
We specialise in:
- Brand strategy: Developing purpose-driven strategies that define and elevate your brand.
- Research & insights: Uncovering actionable data and golden consumer nuggets to inform and refine your campaigns.
- Strategic communications & PR: Building trust and influence through compelling storytelling,
- Creative campaigns: Crafting and delivering innovative ideas that break through the noise and engage.
- Digital marketing: Driving measurable growth across online platforms.
- Content creation: Producing high-quality, valuable and compelling content that informs, engages and delights – whatever the format.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose:
To help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential Unveils Anti-Smoking Brand Campaign
In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.
The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
The Importance of B2B Public Relations for the Legal Services Sector
Building strong relationships with other businesses and industry stakeholders is essential for success. B2B public relations (PR) plays a crucial role in fostering trust, credibility, and thought leadership within the legal services sector. Here, we explore the importance of B2B public relations for legal firms and how it contributes to business growth, client acquisition, and industry influence.
Client-Centric Strategies: Insights Driving Legal Services
Staying ahead of the curve requires a deep understanding of client needs, market trends, and industry dynamics. Market research and insights play a pivotal role in providing legal firms with the data and understanding needed to make informed decisions, develop effective strategies, and drive business growth.
Beyond the Traditional: Harnessing Digital Marketing in Legal Services
The legal services sector is experiencing a significant shift towards online engagement and digital communication. Digital marketing has emerged as a powerful tool for legal firms to reach, engage, and retain clients, as well as to establish thought leadership and build brand awareness.
The Brand Blueprint: Crafting Success in Legal Services
Establishing a strong brand is essential for differentiation, trust-building, and client acquisition. Branding goes beyond logos and visual elements; it encompasses the firm’s values, reputation, and client experience.
The Importance of Public Relations for the Legal Services Sector
We explore the importance of public relations for the legal services sector and how it contributes to client acquisition, reputation management, and business growth.
Rethinking British Manufacturing: Innovation, Resilience, and a New Industrial Future
UK manufacturing has a rich history and a new chapter ahead, with innovation, resilience, and sustainability leading the way. With the ink still drying on a fresh UK industrial strategy, this is the perfect time to explore the themes shaping the future of the sector.
The Essential Role of Consumer Public Relations in the Regeneration Sector
In the world of urban renewal and revitalisation, where communities are transformed and cities are reborn, consumer public relations emerges as a vital component for driving engagement, fostering community involvement, and ensuring the success of regeneration projects. Here, we delve into the importance of consumer public relations for the regeneration sector and how it cultivates trust, builds relationships, and mobilises support among residents, businesses, and stakeholders to create vibrant, sustainable, and inclusive urban environments.
More than a move
Opening a new hospital isn’t just about cutting a ribbon, it’s about transforming healthcare for an entire community. That was especially true for the Midland Metropolitan University Hospital (MMUH): a cutting-edge emergency healthcare facility that brings together two historic A&E departments into one state-of-art hospital – set to serve over 750,000 people across Sandwell and West Birmingham.
Market Intelligence for Urban Regeneration: Driving Sustainable Growth
In the realm of urban renewal and revitalisation, where communities are transformed and cities are reborn, B2B (business-to-business) public relations emerges as a crucial element for driving collaboration, fostering partnerships, and maximising impact in regeneration projects. Here, we explore the importance of B2B public relations for the regeneration sector and how it facilitates knowledge exchange, resource sharing, and collective action among stakeholders to create vibrant, sustainable, and inclusive urban environments.