Morgan Sindall Construction - Brand
Repositioning a longstanding brand in property
- Content strategy
- Brand strategy
Brief
With a long-standing PR relationship already in place, Morgan Sindall came to us for help with evolving the brand of the construction arm of their business.
Challenge
Working with a brand with as much heritage as Morgan Sindall was always going to come with its obstacles.
Although we didn’t want to change the visual identity, we needed to deliver an output that supported their ambitions for growth and position them in a way that connected with their modern-day customers, suppliers, and partners.
Like all our clients, our creative storytelling strategies look at how to build rational and emotional connections between them and their audience.
This meant defining what the brand truly stood for and devising a design approach, purpose and mission that was in line with its service offering.
To do this, we conducted a brand workshop with key stakeholders of the business and created a range of new marketing materials.
The
Solution
